First of all, the invasion of privacy is astounding. Pay close attention to your ads. Have you ever searched for that item? We all know our searches are tracked and then ads are targeted later. If you put an item in a shopping cart online, and then abort, you will get retargeting ads a few minutes later on Facebook.
What really concerns me are the ads for items I did *not* search for. Our phones are listening and our conversations are constantly mined for “keywords.” Companies pay big money to drill down their advertisements to people talking about a problem they can solve. I’ve seen this happen on my own accounts with large ticket items. Try having a conversation around a few of the following topics, and then pay close attention to the ads you see on Instagram and Facebook. Say the following words aloud.
1. I want to switch careers. I wonder if it would be helpful to have an MBA. I wonder where I should get an MBA. I need figure out what I should do for my career… [keep going, make stuff up]
2. Let’s go on vacation. Hawaii? Costa Rica?
3. I need a new mattress…
4. Honey let’s buy a house
5. Need a new kitchen, bathroom, I need new windows
I would even go so far as to say that these high value keywords are still recorded when the phone is off.
(please note – I am not an expert, just describing what I’ve seen)
It’s legal because we agree to this in the terms and conditions.
There is something about these social media apps that causes a bit of jealousy, especially seeing other musicians’ gigs. You might say, but you need social media as a musician? To promote gigs?
First of all, I’m not sure how useful social media is for promoting live shows. It can help propel the wave of marketing, but print and curated media is still king. I would question the effectiveness of social posts. I have seen one, maybe two people come out to a show because they saw a social post, per gig, but it’s never a huge impact.
Facebook Ads do work, but that’s not really a strategy I want to use, if I can help it. That’s more for venues and large orgs.
What posting really does is give cred amongst other musicians, and builds rapport. That’s musician-to-musician business, though, not musician to audience marketing. Musicians are watching each other – checking out new venues, looking for sessions, you know the drill. It’s good for the industry to see what you’re up to. You have to constantly feed your social network and fans with new music (videos, recordings, etc.)
So how does one continue to stay in the eyes and minds of the industry, without sacrificing self-confidence and “FOMOOG” (fear of missing out on gigs)?
The answer, my friend, is to push out social posts with apps in browsers. Simply open Safari or Chrome to the social media site of choice, post your selfie/video/text, and get out. Close the tab. You can post video and pictures to Facebook, and pictures only to Instagram. You can only use IG via browser on your phone, not the desktop. You can view and post to Twitter with your browser. The only one that has been sticky is Pinterest, they force you to open your recipe for the best chocolate brownies in the app. So download and then delete when done.
I am having difficulty deleting Facebook Messenger. I’m not seeing any ads, so I don’t think it’s tracking me (yet), but I’m not an expert. FB Messenger is the most reliable way to reach a lot of folks, and also gives me a way to book people I have met but don’t have their phone number.
Cut the endless scrolling, go get coffee with friends, and cut those social media strings!
Ah, where was I on Instagram stories?
By the way, everyone under 25 has figured this out. This post is for us old folks, millennials and older.